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11) Headlining and Sub-Headlining Effective Content Pieces

SoulfullyAButterfly January 31st, 2021

Article titles (headlines), as well as subheadlines, are one of the first things a reader reads.

In this discussion, we will understand effective strategies to write headline titles as well as subheadlines to these titles.

Some general tips include:

  • Avoid long article titles: try to fit the title within 62 characters or limit it to 5-7 words.

  • Consider using “What”, “Why”, “How”, or “When” as these are catchy and add to curiosity.

  • Use Numbers - numbers ensure the availability of organized information, and are generally liked: using Odd Numbers in the title has helped in terms of SEO. Remember to write the number itself (5 instead of five).

  • To add specificity, consider using “the” before the number.

  • Provide an answer to why people should click and read your content: words like “tips”, “strategies”, “facts”, “reasons” all help provide a rationale.

  • Include the word “Guide” where applicable.

  • Consider using emotional adjectives that describe the topic. For example, “essential”, “free” etc.

  • Consider outlining Negative aspects - spin this to meet mental health content goals. For example, The 5 Essential Things You Did Not Know About Depression.

  • Use common words to ensure people understand and grasp the topic while finding the title simple

  • Consider using a “Things I Wish I Had Known” approach to content if applicable.

How to test your headline as being unique:

Copy and paste your headline with quotation marks into the Google search bar. (e.g. “The 5 Essential Things You Did Not Know About Depression”) - if the results come back as “no results found”, your headline is unique!

Helpful Resource: Useful Title Capitalization Tool

Note: The bottom line to success in terms of marketing and content is to ensure that your content body reflects the great headline/title. It might be worth considering to write final titles after the content body.

Subheadlines: Effective subheadlines summarize the content body while also linking it to the title.

Activity

Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.

Reply to at least one other student’s response and share your feedback with them

(Edited by @SoulfullyAButterfly: 12/2/2021 to clarify "subheadline" instead of subheading)

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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here

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Saro007 June 14th, 2021

@SoulfullyAButterfly

Propose a new article title as well as a subheadline for this published article at 7 Cups.

Headline: Feeling Lonely and Isolated During Holidays?

Subheadline: 6 Useful Tips to Help You Cope During Covid19.
1 reply
AdventurousSpirit123 June 15th, 2021

@Saro007

I like that your title tells the reader who the article is for. Given that we were probably all feeling lonely last Christmas, it will call to most people. It is 5-7 words.
Your subheadline uses many of the guidelines—the number 6, tips—then again makes it personal to the reader.
I have no suggestions for improvement.

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AdventurousSpirit123 June 15th, 2021
propose a new article title as well as a subheadline for this published article at 7 Cups.

5 Tips for Less Lonely Holidays
Successful Strategies for Coping With Loneliness and Loss
1 reply
BlueTurtle5 June 15th, 2021

@AdventurousSpirit123

Use of a number is good and since they mentioned odd numbers tend to engage more 5 is a good choice, but might consider 5+ since there are 6 sections. I like that your sub headline has several key terms which will help with SEO.


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BlueTurtle5 June 15th, 2021

New title: How to Deal with Loneliness During Covid-era Holidays

New subheadline: 6 strategies to help you cope during the most stressful time of year


giggleBubbles6722 June 17th, 2021

@SoulfullyAButterfly

How to Isolate the Loneliness This Holiday
6 steps to turn the holiday triggers into treats

1 reply
caffeinatedcatio June 21st, 2021

@giggleBubbles6722
Love the creativity of the title and the use of holiday-related antonyms in the subheadline! I honestly don't know if there's anything I could suggest that would improve this, except for maybe checking the capitalization in the headline.

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sereneMango3007 June 21st, 2021

Headline: The Holidays are Looking Different This Year

Subheadline: 6 creative ideas for celebrating while facing loneliness

caffeinatedcatio June 21st, 2021

@SoulfullyAButterfly
Headline: 6 Tools to Chase Away Holiday Blues
Subheadline: Ways you can make COVID-era holidays feel more fulfilling

1 reply
Sunisshiningandsoareyou July 11th, 2021
Hey @caffeinatedcatio , I like how you encapsulated the article through your titles , very attractive and the sub headline gives away the brief about the entire article too . Good job ! 😊
1 reply
caffeinatedcatio October 8th, 2021

@Sunisshiningandsoareyou Thank you!

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Izzy274 June 24th, 2021

Title:
The 6 free ways you can chase away the holiday blues
Subtitle:
How to use strategies to help with loneliness during the festive season

2 replies
Icecream2Day July 2nd, 2021

@Izzy274
I like your title, it's very catchy!
The subtitle might be a little long though

1 reply
Izzy274 July 2nd, 2021

@Icecream2Day
Thanks for your feedback, I'll try a shorter one next time :)

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Icecream2Day July 2nd, 2021

Title: How to make your holidays less lonely

Subtitle: Ways to spend your vacation in company

Sunisshiningandsoareyou July 11th, 2021
Besides the various tasks , I am really grateful for your insights and helpful tips , thanks so much @SoulfullyAButterfly ❤

Headline :
Want to Overcome the Holiday Blues?
Sub headline :
The 6 awesome ways to shoo away your holiday blues .
2 replies
AriadneLove August 19th, 2021

@Sunisshiningandsoareyou

Sun, that is for sure one very creative Headline! I love terms with the touch of neologisms, it sounds fresh and evokes curiosity. With a question in titles, it is often like in active listening, we try to ask open-ended questions. Our readers mustn't say No to our title:) Excellent, beautiful, playful language in the subtitle, 'shoo away' - I feel like I want to talk to that author already, they are a great guy/girl. The only thing I would pay attention to in the future is avoiding tautology, moreover 'holiday blues are not a perfectly precise term, it is open to interpretation, so it would be great to use subtitles for narrowing it down, like what exactly holiday 'blues stands' for.
Sun, I am so curious about your writings, I hope to see your articles around, your creative writing is over the roof inventive.💜

3 replies
Sunisshiningandsoareyou August 19th, 2021

Aw hey Aria , firstly it is so great to see you in the CDM program ! Good luck ❤ you'll rock it ! And thankyou for your detailed comment on my title ~ I really appreciate you highlighting the strengths and suggesting what could have been better ! @AriadneLove
Thankyou for the kind words and encouragement hehe, super appreciated ! Looking forward to see yours tooo 😃

2 replies
AriadneLove August 19th, 2021

@Sunisshiningandsoareyou Aww thank you, Sun:) This is my very first day on trial as CDM Mentor, so I do not have high rocking ambitions yet,main goal is not to do harm and see if I am a good fit :)

1 reply
Sunisshiningandsoareyou August 20th, 2021

I am certain you'll do well as a mentor, best wishes ❤ @AriadneLove

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kindLemonade July 14th, 2021

@Sunisshiningandsoareyou
I love the term Holiday Blues a lot! Also, I think your use of "shoo away" gave a comforting and friendly vibe to the article.

1 reply
Sunisshiningandsoareyou July 14th, 2021

Aw glad you feel so @kindLemonade , thanks a ton❤

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azuladragon34 August 31st, 2021

@Sunisshiningandsoareyou

I love the heading and sub-heading. Both give a casual and friendly vibe to the article.

1 reply
Sunisshiningandsoareyou August 31st, 2021

Hey @azuladragon34 , thanks for your feedback ❤ much appreciated!

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GoldenRuleJG January 26th, 2022

@Sunisshiningandsoareyou Sun I love the use of a rhetorical question for the heading. The sub-heading has spunk to it and you have successfully managed to capture readers interest through doing this . Well done 😀

1 reply
Sunisshiningandsoareyou January 26th, 2022

@GoldenRuleJG

Aw thankyou very much for your kind feedback, Golden! Greatly appreciated! ❤

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sophiasanae July 13th, 2021

@SoulfullyAButterfly

Headline: 5 Startling Effects of COVID-19 On Your Mental Health

Sub-Headline: Cultivating a healthy mindset in isolation

3 replies
Star996 July 17th, 2021

@sophiasanae

Headline: 5 Startling Effects of COVID-19 On Your Mental Health

The number, as Soul said, can of course attract audience. And if I were a person who saw this, I would click on it straightaway!

Sub-Headline: Cultivating a healthy mindset in isolation

I liked how the sub-headline basically supports the statement the best. Loved it!

2 replies
sophiasanae July 17th, 2021

@Star996
Aw thank you so much!

1 reply
Star996 July 18th, 2021

@sophiasanae

laughheart

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