4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
-
What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
-
View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
-
Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
-
You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
-
Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
-
Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
-
Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
-
Other Tags Examples:
-
#depressed #anxious #depression #mentalhealth (high volume tags)
-
#needtotalk
-
#bullying
-
#chronicpain #chroniclife
-
#coping
-
#peersupport
-
#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
-
Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
-
Create one general hypothetical tweet that is supportive and compassionate.
-
Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
-
This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate.
A. Are you feeling burdened? We're here at 7cups.com to listen to you and help you get through whatever is currently upsetting you. #YouDeserveEmpathy
2. Respond to this Tweet using the outreaching tips:
A. First of all, I really appreciate you taking the step to care for yourself by sharing here. I couldn't imagine how challenging and exhausting it would be to go through something like this, which may make many of us feel vulnerable and anxious given the nature of COVID. So your frustration with them failing to do such a simple duty is understandable. Also, I could sense how it's affecting your life because not being able to go outside for a walk or exercise could be even more aggravating considering how it affects your overall well-being. This condition may make one feel isolated because they are unable to engage socially and alone with the experiences. If you are experiencing this, please know that we at 7Cups are here to help.💙 #YouDeserveToBeHeard
@raysofmoni Oops! I forgot to attach the link to our platform in the second answer.🤦♀️ I say sorry for the same!
@raysofmoni Since I couldn't edit. I would love to mention the edit I want to make in my answer for the second question.
Also, I could sense how it's affecting your life because not being able to enjoy your experiences of going outside for a walk or exercise could be even more aggravating considering how it affects your overall well-being.*
Again, I say sorry the same. I'll try my best to keep this in my mind while replying to the posts in our community.
@raysofmoni
1. Good work! 😁 It was short, you provided the link to the website and offered compassion.
2. Plenty of understanding, empathy and validation given — all hallmarks of active listening. I do not have any tips! You did well.
@raysofmoni
Concise and clear tweet with few words and awesome response to the tweet as well.Thoughtful and enlightening one.keep up the good work.
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate
2. Respond to this Tweet using the outreaching tips:
https://www.7cups.com/supportGuides/selfHelpGuides.php
#anxiety #onlinesupport #mentalhealth #exercisemotivation
@Yougotmyback
Good tweets. Keep up the good work
Hey 👋 @Yougotmyback,
I liked both your tweet and the response, it feels like you are showing support through a short and impactful message by giving helpful resources directly and clearly with the link. The use of hashtags and highlights to emphasise important things is clever of you. If there is something I could suggest for improvement would be adding a few more words of assurance or validation, that could show empathy.
General:
Feeling hopeless and stuck in life? It can be extremely difficult to handle these things alone; experiencing something so heavy without support can take a toll on us. Talking with a trained Listener at https://www.7cups.com/ about your experience may help alleviate some of your struggles. 💜
https://www.7cups.com/BrowseListeners/
For more information on hope and feeling stuck, check out these links:
https://www.7cups.com/hope-training/ & https://www.7cups.com/getting-unstuck/
Response to tweet:
I can see how going outside during this time, when people are supposed to be distancing themselves, can be anxiety-inducing and frustrating. COVID and the isolation are enough to frazzle anyone’s nerves, and I imagine having this on top of that must feel overwhelming. You’re also missing your exercise time, and that’s yet another layer of frustration. I’m sorry for this.
If you’d like focused support with this, you could reach out to a Listener at https://www.7cups.com/, https://www.7cups.com/BrowseListeners/ , (my Listener Profile) https://www.7cups.com/113965315 , or make a forum post about your experience! There are also many guides to read, and exercises you could try to manage the overwhelm:
https://www.7cups.com/anxiety-help/
https://www.7cups.com/exercises/mindfulness566/
Keywords & tags that may be used: #anxiety, #covid, social
@EventHorizons
Good job. You've finished the trial. Be sure to fill out the trial completion form.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Don’t build walls around yourself when you can seek support to create a healthier, more positive space for your mental well-being. #feeling lonely #talkitout #youarenotalone Reach out to us. Adorable listeners are are here to support you https://www.7cups.com/BrowseListeners/
Responding to the Tweet using the outreaching tips
I’m really sorry to hear you’re feeling this way. It’s completely understandable to feel anxious when people aren’t following social distancing guidelines, especially during such uncertain times. It can feel overwhelming when it seems like others aren’t taking the same precautions. Your feelings are valid, and it’s important to prioritize your well-being. #togetherwecanovercomethis.
@Dorcas00
Good tweets dorcas. Looks like you've finished the trial. Feel free to fill out and submit the trial completion form.
@SoulfullyAButterfly
1. Hey there! I just wanted to check in and see how you’re doing today. Hope you're having a great day!😊
If you’re having trouble navigating those feelings, remember that we have a wonderful community at 7 Cups that is here to listen and support you💚.
#selfcare #mentalhealth #needtotalk
2. I truly understand what you have been going through, especially during challenging times like COVID. I appreciate your willingness to share your thoughts here; it shows how considerate you are about your well-being and the well-being of those around you. It's understandable that the behavior of the other people is adding up to your anxiety and causing frustration. You deserve to feel safe and healthy. Please remember, you are not alone in this. I'm sending you lots of strength and support.
@brightOcean1599
Great tweets. Very encouraging
@brightOcean1599
Bright Ocean, you have finished the trial. Be sure to fill out the trial completion form.
@walkalot
Sure, I have filled out the form. Thanks for reminding me!
@SoulfullyAButterfly
struggling with your mental health? on @7cups we have over 500,000 trained listeners here for you. sometimes talking about it really helps!
@sofiacarsonfan27
Good one. Please also respond to the other tweet.
Btw, did you apply to be in this program? I don't see you in our tracker.
i actually posted it on the wrong account, sorry; but i have reponded on my listener account again
@sofiacarsonfan27
which one is your listener account ?