4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
1. Create a general tweet:
Are you struggling with feeling unfulfilled and burnt out? There is more than just mediation. Reach out to 7cups.com. We focus on being the #emotional support everyone deserves. #7cupslistens #Mentalhealth #letstalk
2. Respond to the tweet:
Your #anxiety is real. Worrying about contracting or spreading an illness must be awful, especially when it's out of your control. Let's #talk about it; 7cups.com is a peer-to-peer site w/listeners ready to lend you an ear and a shoulder. They offer #support 24/7. Don't #sufferinsilence. XOXO
@sweetOcean1415
I think using the tags in a sentence would be nice rather than just putting them around but i like the more than meditation part haha
@sweetOcean1415
Love the response, very empathetic. Maybe just no XOXO, it may feel not so genuine
@SoulfullyAButterfly
Feeling #anxious before an important event? 7 Cups is here to find you supportive listeners!
My response:
Covid can make our #anxiety worse and it may be scary to have a social life. With 7 Cups, you won't have to worry about being physically close for #peersupport .
My Tweet:
Feeling overwhelmed? Need someone to talk to in these difficult times? We're here to help! Compassionate listeners, Personal Growth Study Paths, and open forums are available @ 7 Cups
#mentalhealth #mindmatters #7cups #selfimprovement #endthestigma #covid #love #life #stress
My Response:
Social distancing, vaccines, and handwashing are super important. When others don't socially distance, it is important to take extra precautions in interest of our personal safety. Good going for getting some exercise in to deal with anxiety! If need to speak more about your feelings, I'm admirableRose261 on a the personal growth platform 7 Cups. We have compassionate listeners at the ready for people who are dealing with difficult emotions. #covid #love #anxiety #mentalhealth #compassion
@admirableRose261
Your original tweet doesn't feel like it hits a personal spot, doesn't make me feel like I can reach out because it feels like a promotion It could also use an actual link to the website at the end.
I did like that you included more than listeners in it though. It's shows that you know what members come to 7cups for rather than just listing what you see. The words "compassion" and "open" were great choices.
As for your response to the covid anxiety post, it does start off with a sort of obvious opinion, which we try to stay away from. You do well at trying to understand her troubles though. Only issue is you're focusing on what she wants to hear and not seeing that there would be so many other people that see it and go "oh, she chose a side. I wouldn't feel comfortable reaching out." I also feel like, if you were on a personal account, you wouldn't include your listener tag because it wouldn't be anonymous then. The compassion is here, but I feel like it could have been executed a little bit better.
1) Feeling down lately? 7cups got you. We are here for you and rooting for you.
#mental_health_matters #7cups #listening #support #getting_help
2) want a safe space to express your feelings and concerns with no judgement? 7cups is the right place.Don't hestite to share them with a listener: https://www.7cups.com/BrowseListeners/
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate.
It's okay to not be okay. We are hear for you! Talk to our compassionate listeners for free at 7cups.com. #MentalHealth #YouMatter #Depression #Wearehearforyou #Heartolisten
2. Respond to this Tweet using the outreaching tips:
Hey there! We're sorry to hear about your rising anxiety levels. It can really get frustrating and worrying when rules aren't followed. You could always talk to one of our trained listeners! We are hear to listen! Join 7Cups, It's free! #MentalHealth #Heartolisten #anxiety
@justFarheen
You've shown empathy in both of your tweets and also have used good hastags😄🌻
Good job with these tweets🌸🌻
@SoulfullyAButterfly
My Tweet:
Feeling overwhelmed? lonely? depressed? anxiety? overstressed?
Do you need some one to talk in this difficult period? https://www.7cups.com/ are 24 hours 7days available for you.
#mentalhealth #depression #7cups #anxiety #depression #covid #stress #pschogical health #angry #sad #worry
My Response:
To further understand what can you do during depression or anxiety is very important, 7 cups provide support to you as the following.
https://www.7cups.com/depression-help-online/
https://www.7cups.com/anxiety-help/
https://www.7cups.com/experts/catalog/articles/?kw=depression&topic=&sort=desc
https://www.7cups.com/experts/catalog/articles/?kw=anxiety&topic=&sort=desc
@sensitivePark5608
The first one exceeded the maximum tweet length. The second last one is not.
A good tweet samples, Park.
@sensitivePark5608
1. I love your use of rhetorical questions to allow the readers to reflect on their current feelings before directing them to 7Cups for additional support if needed. It might be helpful to add a follow-up sentence to empathise with the readers before referring them to 7Cups
2. I love how you referred the reader to multiple 7Cups resources to help support them through their situation with covid and anxiety. It might be beneficial if you applied a bit of active listening, in the beginning, to acknowledge their feelings first to show some comfort and support.
@sensitivePark5608
Hi there! I like your tweets. They ask short, yes/no questions that are easy to answer and offer good keyword hashtags. Your response to the tweet in the post provides awesome links to articles that could help, but I fear the Twitter length limits to tweets may cut that.
I feel you could include some of your hashtags in your questions. Like you put "lonely", you could have made it #lonely. Like you had anxiety in a hashtag at the bottom, you could have had "anxiety?" in the question list with the hashtag and killed two birds one stone. Your response is helpful, but again, maybe instead of using too many links, just link to 7cups with your referral link or the generic link and perhaps use a link shortener for sharing just one article.
Good work though!
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
#feelingdown? Head up to 7cups.com #hereforyou
@optimisticLand3199
i like how your tweet is short and serves the purpose, a good one!
@optimisticLand3199
A nice short response since short posts are more likely to be read but I think two hashtags are maybe not enough to make the post visible
@optimisticLand3199
It is sweet and short. But it is also important to use specific hashtags in order for people to understand your message.
@SoulfullyAButterfly
Respond to this Tweet using the outreaching tips
Hey! Feeling anxious? Fret not, we are here. Join the 7Cup community for Anxiety support.
@optimisticLand3199
Both are good examples of using keywords on the tweets. With or without hashtags, tweets with searched keywords will still appear.
However we can't hyperlinked words on twitter. For example 7 Cups url has to be written as 7cups.com.
@optimisticLand3199
Again, a good short response
