1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
I’m more interested in creating new content such as listener guides and Q&A and all.
I always try to find more and more listener guides and I believe those helped me a lot.
I think that I can bring a lot of knowledge and resources into this side.
Thank you... ^__^
Which current area of the Content or Marketing focus at 7 Cups interests you the most?
Kinda confused haha , both are great options, id be happy with either creating new content through guides , articles and growth paths, And also to help reach out more people through light ship account , so that more people are seeking support and can be assured that they ain't alone .
@Sunisshiningandsoareyou
Woot Woot Sun!
I'm signing up for Lightship team also!
"Creating new content through guides , articles and growth paths" sounds like many ways you're going to contribute 
This is super exciting - I cannot wait, bring captain Lemo onboard with you, ey ey!
Hey hey @kindLemonade , love your energy lol ! And yay captain Lemo is always welcomed aboard ! Woot woot back! I am excited for you tooo ! Keep up being so amazing ❤
@kindLemonade I am looking forward to reading some of your content.
Also excited to see some of your growth paths, as well.
@SoulfullyAButterfly
Great post! I would say I'm the most interested in the Q&A section. I have always thought it was such a creative and unqiue part of 7 Cups' content and I can't wait to learn more about it. I also love reading through the responses and how fast paced it is when it comes to spinning out content!
@sophiasanae
I love the Q&A section too, sophiasanae, we have had so many contributers and the Q&A section has grown a lot over the years.
I hope you're finding CDM an enjoyable course! 
@sophiasanae Glad to here that.
Every so often, I will respond to a question, that is written.
So, maybe I will get a chance to respond to one of yours.
You never know.
Wishing you, the best in the Content Development Course.
@Happy900
Oooh that would be awesome! And thank you for your well wishes!
@sophiasanae Your welcomed.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I'm currently interested in joining the Lightship project - I've just applied and cannot wait to get started with raising mental health awareness through social media!
@kindLemonade
Awesome, Lem! Never got notified, haha. Glad to know that you applied! 
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
Well, I am really interested in making content and editing it. I actually distance myself from social media, haha. I do want to research and make edits and contribute. It really is enjoyable and I do like writing a lot. I joined the course for this purpose too, haha
@Star996
Lovely to know that you're interested in writing and editting contents too
@kindLemonade
@SoulfullyAButterfly
I would love to focus on the content development aspect. Writing has always come naturally to me and I intend to use those skills to contribute on 7Cups. The Q&A pages interest me the most as I feel that a lot of people can come together to share their thoughts and opinions and work towards a solution.
@cuteeeezombieeee
Welcome in CDM, cutezombie (I hope I can call you this? ) . I'm so glad that you found a suitable program which can utilize your own natural gift of writing. Cannot wait to read more of your works during the coure!
While I'm interested in all areas, I like to focus on editing works and crafting fresh articles.
Reasons: I'm fascinated by Marketing in general, and I worked in the field for years before. I love writing, graphic design, and video production in the digital content industry, but editing and writing articles would be my preference.
@ouiCherie
wooo hoo! So awesome to have you on the course, Cherie
It's wonderful that you worked in Marketing before, this would aid a lot in the program overall I think.
I hope you will enjoy and have the best time out of the course!
😁 thank you Lemo @kindLemonade I sure will have fun 💜
@SoulfullyAButterfly
(re-posting)
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I am more interested in the marketing aspect. Here are my reasons for that:
I did a marketing course in college. This is a good opportunity to help.
Marketing is a mass contact with the public & involves dynamic content creation.
@alphav7
That's so awesome to hear that you learned about marketing before. I would have to PM you for more tips then 
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
** The area that interests me the most is creating my own articles about mental health, psychology and spirituality... As outside of 7 cups i'm a professional writer and i have knowledge about those specifics topics, i think that i would add great value to the 7 cups.
@KACOSMIC
Wooo hello kascosmic. I'm a fan of your writing in Healthy Living. So glad that you joined CDM and cannot wait for what you come up with next during the program 
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I am more interested in the Content Volunteer Team, to be honest.
Although I think that social media is full of harmful and toxic content that can damage mental health, and I sincerely respect the Team Lightship for striving to improve the over-all filth flowing through social media by creating helpful content, I find the Content Volunteer Team more suitable for me.
I am also involved in some other projects and I enjoy writing. In my free time, I write more in the artistic sense and I also always enjoy writing essays. Some of these projects are mental-health related.
I don't know if it's an option, but I would like to contribute with some "essay-like" articles, mixing philosophy and art, while keeping it all mental-health related and as helpful as possible (philosophy stands in the core of marketing and art adds a cherry to the cake, art is even proven to lower suffering). Please, let me know, if there's an option like this and if not, that's completely okay and I will be glad to focus on the other possibilities, they sound great, too, especially section III, since I am interested in psychology and enjoy reading psychology books and journals and would like writing reseach-based articles on 7 Cups.
@Matej45678 Glad to know that.
Thanks for sharing.
@Matej45678 welcome to the course! I am glad to read about your interests. As for your question - I am very open to exploring different forms of content so you are welcome to perhaps use your first article as part of the course to be focused on your preferred writing style/format and we can see how that goes - I think it will be very interesting for all of us!
