1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
I would love to focus on the content development aspect. Writing has always come naturally to me and I intend to use those skills to contribute on 7Cups. The Q&A pages interest me the most as I feel that a lot of people can come together to share their thoughts and opinions and work towards a solution.
@ouiCherie
wooo hoo! So awesome to have you on the course, Cherie
It's wonderful that you worked in Marketing before, this would aid a lot in the program overall I think.
I hope you will enjoy and have the best time out of the course!
@alphav7
That's so awesome to hear that you learned about marketing before. I would have to PM you for more tips then 
@KACOSMIC
Wooo hello kascosmic. I'm a fan of your writing in Healthy Living. So glad that you joined CDM and cannot wait for what you come up with next during the program 
@KiaraB26
Welcome to CDM program, Kiara!
I would love to try out the Q&A section too
@Iamanotheru
Wow, I love your goal of being a psychotherapist. I admire people working in the mental health field. I look forward to reading your articles! Thank you for joining the program and sharing with us your interests.
@RainyThoughts
Hi RainyThoughts, welcome to the CDM program.
I am currently writing my first article for 7cups as a part of the assignment and I have to say, it's self-healing for me too. Therefore I also wish you would gain what you expected from the course. Anxiety is an important topic and issue that many of us struggle with. Thank you for your willingness to write and to contribute your understanding/ thoughts/ ideas to others.
Best wishes and good luck with your 2 weeks trial
