4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
-
What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
-
View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
-
Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
-
You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
-
Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
-
Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
-
Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
-
Other Tags Examples:
-
#depressed #anxious #depression #mentalhealth (high volume tags)
-
#needtotalk
-
#bullying
-
#chronicpain #chroniclife
-
#coping
-
#peersupport
-
#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
-
Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
-
Create one general hypothetical tweet that is supportive and compassionate.
-
Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
-
This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
- Feeling lonely? Isolated? Overwhelmed? It's not right, but it’s okay to not be okay. You don't have to carry the weight alone. We're here to listen, support, and help—24/7. 💙 #MentalHealthMatters #YouAreNotAlone https://www.7cups.com/17156123
- Respond to: I don't support some of the decision making, but going outside for my one walk/exercise is raising my anxiety through the roof because people can't social distance! It is not a hard concept! It's hit too close to home with
#covid respect each and social distance please!
Hi there, I'm so sorry to hear that you're feeling this way. The anxiety around these situations can be so overwhelming. If you ever need someone to talk to or a safe space to share how you're feeling, we're here to listen 24/7. 💙 Take care of yourself: https://www.7cups.com/17156123 #YouAreNotAlone
@ster80
Good tweets. Keep up the good work
@ster80
You have finished the trial. Remember to fill in the trial completion form
@ster80
Strenghts:
1. Empathy
2. Promote the site
Improvement areas:
1. Less confusing wording
2. Maybe using a less formal structure to attract younger people
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate.
Feeling Lonely, Anxious, Depressed or just Want to Vent? 😔😭😖
Don't worry @7cups.com, we always listen to YOU!, we are a community that works 24/7 to make you feel better! Come visit Us today, we'll be happy to talk to you! 😍😇😁 #anxiety #depression #loneliness #mentalhealth #7cups #wellbeing #community
2. Respond to this Tweet using the outreaching tips:
Tweet by Michael: "I feel so lonely and I have no friends, that makes me so sad!"
Response: Sorry to hear that you are going through all that, Michael but guess what? You are NOT alone anymore, I invite you to visit 7cups.com, it's an amazing community that works 24/7 to listen to anyone who needs help and it's totally free! #loneliness #sadness #support #mentalhealth #fellowship #7cups #wellbeing #community #selflove
@themightyhealer
1) I like how you underline and bold words in the sentence. It captures the reader's attention efficiently!
2) The invitation to 7cups is worded helpfully and genuinely, nice job!
@themightyhealer
Nicely done. Detailed and encouraging tweets.
You've finished the trial. Remember to fill out the trial completion form.
1) We all have those off days when we feel lonely...let's share our stories to help us realize that we are not the only ones! <3 #awareness #mentalhealth
2) We hear you. It can be frustrating when you try to better your health and have others not give the same effort. There are resources in 7cups that help you to talk out the frustration.
@chantellenguyen
Nice tweets. Keep up the good work. You've finished the trial. Remember to fill out the trial completion form.
@chantellenguyen
(1) Strengths
-Empathy
-Inclusivity
-Positivity
(1) Improvements
-Specificity
-Engagement: Asking a question or prompting a direct action (e.g., "What has helped you on tough days?") can encourage more engagement.
(2) Strengths
-Validation
-Resourceful
(2) Improvements:
-Personal Touch: Adding a more personal touch can make the response feel even more supportive and compassionate.
-Encouragement: Offering a bit of encouragement can help lift the person's mood.
@chantellenguyen
very "awesome", I mean well said. Great job!
@SoulfullyAButterfly
General hypothetical tweet that is supportive and compassionate:
"Taking time for yourself is crucial. Self-care isn't selfish, it's necessary.🙇 We're here 24/7 to support you through the tough times.🫂#7Cups #SelfCare [Link to 7 Cups]"
"I don't support some of the decision making, but going outside for my one walk/exercise is raising my anxiety through the roof because people can't social distance! It's not an hard concept! it's hit too close to home witch #covid respect each and social distance please!"
"I'm so sorry to hear that you're feeling this way. It's truly tough when others don't follow guidelines. If you need someone to talk to, we're here for you. Visit [Link to 7 Cups] for support. Stay safe! 💙 #MentalHealthMatters #7Cups"
@LotusFury you did a great job! for the first tweet you did fantastic with how you worded the message and used empathy and the hashtags will boost involvement.
for the second one you also did great with the wording and it would have guided that person to hopefully seek the help they need along with others potentially.
The only thing I would say is using too many hashtags can also limit views also. we want enough but not too many.
@SoulfullyAButterfly
Hypothetical tweet:
Self care is important. If you are struggling and feeling alone please reach out for help! #7cups #mentalhealth (link to 7cups)
response to:
I am so sorry that you are feeling this way. I understand why you are scared. 7 cups is here to help! Join us here: (link)
forgot to add the hashtags for the bottom one. I would have used #7cups #mentalhealth #covid
Sometimes all we need is a caring ear, regardless of what cards we are dealt. 7 Cups is a great safe confidential space where we can speak what is on our mind, and it is free. There are also support groups you can join to further express your feelings in a healthy environment. https://www.7cups.com/.
Sorry to hear about your anxiety, I can totally relate with you. Customers are complaining because they cannot hear me with my mask on. Listeners are available24x7 https://www.7cups.com/. This is a safe space to express your concerns and even pick up some new tips along the way.
@beckybush
Nice tweets. Keep up the good work.
@walkalot
Thanks!
@beckybush
You have finished the trial. Feel free to fill out the trial completion form.
strengths are understanding, honest and genuine
weaknesses as far as I can see if the verbiage and the way the second paragraph started with "Sorry to hear that" that can come off as a bit passive aggressive and insincere at times perhaps reform it to "I am sorry to hear of this" then go into the message❤️
1.I understand that the world can be a scary place filled with overwhelming pressures of society, and the imagery that can be caught with our minds. You no longer have to fight these intruvise thoughts alone. There is a warm and welcoming place for you to get the assistance and support you have neen searching for. #MentalWellness #Supportaroundthecorner www.7cups.com
2.Response: I understand that social distancing can be a struggle in this hard time. However, we all have to work together to ensure that everyone that we love and care for stays safe. Please consider some other methods of coping <3 #worktogether #fightagainstcovid Remember that you are not alone, and if you need someone to talk too there is a place for you during this hard time. I hope you take a moment to look into www.7cups.com
@InsightfulPhoenix
You have shown a good use of keywords, tags, and links. I think it's especially good that you included extra tags in your response tweet for more engagement. They are both written in a way where the tags and links do not feel stiff or forced. Very good job!
My one suggestion is that you could shorten the posts to ensure that they fit within the 280 character limit on twitter/X.
@InsightfulPhoenix
Nice tweets. Well done. Feel free to fill in the trial completion form now.
I did fill one out on Tuesday @walkalot
1. Hypothetical tweet:
Have you been feeling lonely or #depressed and need someone to vent to? You are not alone. Talk to one of our trained listeners or view our depression #selfcare guide at https://www.7cups.com/depression-help-online/
#7cups is here for you 7cups.com
2. Response to tweet:
It can be quite frustrating and scary to be living in such an unsure time, I understand why you have been feeling anxious. If you would like to vent these thoughs, 7cups.com is happy to listen.
You might also consider trying out some of our free mindfulness exercises at https://www.7cups.com/exercises/mindfulness/?showlist=1
@Raven2711
Nice tweets. You have finished the trial. Feel free to fill in the trial completion form.
@Raven2711 Wonderfully done Raven!✨ It is concise, empathetic, supportive, and to the point. The use of graphic and tags are well putted. Nice job!🙌
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Feeling overwhelmed by bottled-up emotions? We're here to listen anywhere and anytime, at no cost. Join us today at: https://www.7cups.com. #7Cups #Mentalhealth #empathy #coping #lonliness #Yourfeelingsmatters
Respond to this Tweet using the outreaching tips:
Hi there, I’m really sorry to hear you’re feeling this way. I completely understand your anxiety about others not respecting social distancing. If you ever need to talk or vent, we’re here for you at https://www.7cups.com. On 7 Cups, you can also explore helpful resources like self-help guides, expert articles, free mindfulness exercises, group support chats, and more.
@KindleMissie Very well done, straight to the point.
@pikaTangerine1 Thank you!😊
1. Are you feeling lost and without hope? Do you have problems with anxiety and depression? Or maybe you have some family stress that you might deal with? Don’t worry cause at 7cups we have a solution for all your problems. Register at https://www.7cups.com/114001234 where trained listeners are waiting to help you #MentalHealthMatters #anxiety #depression # self-care
2. I am very sorry to hear about what you are going through. Social anxiety is indeed a major problem in these challenging times of Covid. Here at www.7cups.com we have trained and empathic listeners that can support you in different topics.
#socialanxiety #empathy #mentalhealth #youarenotalone
@pikaTangerine1
Nicely put with supportive and understanding words! Good job!