4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
@PhoenixTears5972
PS: Sorry there's a typing mistake in the first tweet. It'll be : *a listening ear
We are all going through different versions of the same thing.
Reach out to us here at 7 cups of tea, we'd be more than willing to listen to you.
#mentalhealth
#needtotalk
#selfcare
@Malikzadi
I think your tweet had a sweet message. I would advise specifying which tweet was which, since there were two assignments.
@SoulfullyAButterfly
my tweet:
Dealing with depression alone can be lonely and overwhelming. The Depression Support on 7 Cups is a place to find people who understand what you are going through and are willing to listen to you vent. Join #7 Cups today❤️
my response to the tweet:
This period is a very tough time, especially with the anxiety that comes with staying and keeping safe. 7Cups provides an online community where you can share your experiences and feelings with Covid19 in our health anxiety forum:https://www.7cups.com/forum/AnxietySupport_53/HealthAnxietySupportForum_668/Covidhealthanxiety_271793/.
@MyNameIsNicole
I like the use of emojis and the recommendation of connecting with a forum on the topic. It felt very genuine and personable.
@SoulfullyAButterfly
1) Create one general hypothetical tweet that is supportive and compassionate.
Hey, YOUnique human. Sometimes life hits with a right-hook out of the blue. Or blues hit whn thinking in b&w. We at 7cups have a listener or gc for evry colorful mosaic of emotions trapped in your heart. Visit us- www.7cups.com or me https://www.7cups.com/112672387 (265 chr)
2) Responding
Hey, I get what you’re feeling. We at 7cups 've trained listeners to support you in these tough times. Free & anonymous! Visit www.7cups.com (140 chr)
@FerineMusings
1_it is unique tweet , out the box ; i like it
2_ you offerd support and montioned 7 cups ,
you are doing a great
@SoulfullyAButterfly
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Create one general hypothetical tweet that is supportive and compassionate.
It's okay not to be okay sometimes. If you need a friend , a guide or a shoulder to cry on. We are here for you. Always remember, you are not Alone. Feel free to reach out to us #7Cups https://www.7cups.com #needtotalk #coping #mentalhealth #depression
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Respond to this Tweet using the outreaching tips:
There is hope, even when your brain tells you there isn’t. Don't fight alone. We are here for you to help you in tough times. Reach out to us at 7 cups. For more details, visit - https://www.7cups.com #7Cups #Seekhelp #mentalheath #selflove #depression #lonliness
@NotFound20
I like how empathetic how your tweets are and how you used the hashtags aptly.
@blissfulForest7074
For the second response, your answer was started well with an appropriate quote. I liked how you understood and validated their concerns and fluidly invited them to talk more about it with a trained listener at 7 cups. The tweet was typed well.
@NotFound20
Your tweet is fantastic and close to client yearning.
Your Response are also so positive approach and make me feel so energetic !
Good job !
@NotFound20 I like the hashtags you used and how empathic you were! ☺️
@SoulfullyAButterfly
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Create one general hypothetical tweet that is supportive and compassionate
Are you #anxious about the rise in the #Covid cases and #needtovent with someone ? Come login in at 7 cups and connect with a listener here. #Feelbetter #mentalhealth #selfcare
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2.Respond to this Tweet using the outreaching tips:
Hey, I'm sorry you're feeling #anxious about the changing Covid 19 instructions and how some people refuse to abide by them. I just want to you know that what you're feeling is valid, and if you want to #talk more about it or #needafriend to listen, you can come here at 7 cups of tea and connect with a trained listener.
@blissfulForest7074 Hi again!! I've loved responding to all your posts, ahaha.
Great use of hashtags overall and very empathetic language. :)
@ItsRenee
I like the use of links and the causal tone of your responses. It made me want to try it with no strings attached.
For the first tweet, I like how you’ve linked it to covid because it makes it very relevant and timely while still being generalised. I also like how you’ve included the links.
In terms of an improvement, right now on Twitter you can’t actually embed the link into the text in the way you’ve done, so it might be worth thinking about how else you’d put the link in. I hope this made sense.
For the second tweet, again it’s great that you’ve included the link and hashtags. You’ve showed empathy really well too.
To improve, it’s beneficial to capitalise the start of each word in longer hashtags. It’s a tiny change but it makes the tweets a lot more accessible to the disabled community!
Overall I think you’ve done a fabulous job😊
General tweet:
Have a question about #mentalhealth but don't know where to start? Visit 7cups.com/qa/, where trained listeners and community members will respond to any concerns you may have, 24/7.
Specific tweet:
General tweet:
Have a question about #mentalhealth but don't know where to start? Visit 7cups.com/qa/, where trained listeners and community members will respond to any concerns you may have, 24/7.
Specific tweet:
The pandemic has many of us feeling anxious and unsure. New regulations and guidelines can be hard to navigate, especially when others aren't respecting personal space. If you need someone to talk to, compassionate listeners are available 24/7 at 7cups.com.
@ItsRenee Don't know what happened to the formatting, lol! Just look at the last two. :)
@ItsRenee
Hehe... got it! 👍
Both Tweets are very well composed 💙 Short and sweet yet extremely impactful, I would feel very comfortable exploring 7 cups if I needed to explore mental health treatment and options for the first time. Very comforting and inviting 💙
@ItsRenee
I like how you touch on their concerns without getting too specific. Hilighting 7cups availability was smart. I wish I had thought of it!
• Create one general hypothetical tweet that is supportive and compassionate:
Our journeys may differ, but one thing that we share is needing to rest. Reflect. Unwind, perhaps with a cup of coffee or tea? How about #7cups? ☕️ www.7cups.com is a safe space to explore the options of professional therapy, compassionate trained Listeners available at any time ready to support you, & various self-help exercises to assist you in staying at peace on your path: all free of charge! 💙 Only 1 click away https://www.7cups.com/112739259 Available 24/7
#relax #peace #safe #7cups #selfcare #mentalhealth #motivation #empowerment #therapy #support #hope #faith #selfhelp #help #effectivechange
• Respond to this Tweet using the outreaching tips:
It can be stressful trying to remain healthy and at ease during #covid 😔. I completely understand your #frustration with trying to maintain your #physicalhealth. At www.7cups.com, we're fully committed to providing support to anyone in need of managing their anxiety during these times, #youarenotalone : https://www.7cups.com/anxiety-help/ 💙
#anxiety #stress #covid #mentalhealthmatters #support
@SirenOfSerenity
So cute! I love the mention of 7cups full name: 7cups of tea. I like how you mentioned needing to take care of both physical and mental health. Very thoughtful and fun!
ACTIVITY 1:
Struggling with your #mentalhealth? You don’t have to face this alone. If you #needtotalk, want #peersupport, or think self care guides could help you, please visit 7 Cups❤️
ACTIVITY 2:
I’m sorry to hear that your #anxiety has been going through the roof and it must be super frustrating that people in your area aren’t social distancing much. That’s a lot to be coping with on your own, if you feel like you #needtotalk or would like some #peersupport with your #mentalhealth please consider using 7 cups. We are here for you 24/7❤️
*I would put the referral link at the end of both tweets I just don’t have it to hand right now :)*
@YellowButton223
I really love your usage of hashtags inside of the tweet themselves versus just at the end. How they're utilized really helps bring the posts together! As far as improvements go, the only one that immediately comes to mind is turning "7 Cups" into its own hashtag, since it is available to use. 😊
That’s such a good idea, thank you!
(My bad, forgot to put the tweet response in my original post, oops!)
Activity 2:
I’m sorry to hear that you’re having a tough time getting outside due to #anxiety surrounding social distancing and #covid. If you #needtotalk, #7Cups has listeners available 24/7 to be a compassionate ear about whatever is on your mind. #MentalHealthMatters <insert referral link>
@WingedSoul
Hello :)
1. Strength: Your tweet is really well written. I love the way you managed the hashtags :)
Improvement: Maybe having varied sentence lengths, preferably shorter sentences, might make the post engaging.
2. Strength: Your response shows empathy and is perfect for the situation.
Improvement: Perhaps you could have said 'lend a compassionate ear', rather than 'be a compassionate ear'.
@WingedSoul
Empathic in such a short statement, but I suspect people will use “needtotalk” to search for tweet as I do not use tweet at all. Correct me privately if this is tweet practice.
@WingedSoul
your tweet is short and precise , I like it.
Good job !