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3) Social Media Graphics: Promoting Site Content

SoulfullyAButterfly January 24th, 2021

Graphics can be created to support as well as summarize site content on social media platforms that link back to the original content through shares links alongside them. For example, we can create graphics to present our optimized Question and Answer Page or a summary of an expert article.

Through this discussion, we will discuss the process of designing graphics, using image captions and hashtags, as well as posting best practices

(i) Designing Graphics:

To aid the graphic designing process, you can consider using sites that allow you to not only create your own graphics but provide a wide range of templates that you can edit.

Some tips to consider include:

  • Know which design size you require beforehand - this may vary based on the social media platform. For example, Instagram offers a maximum resolution of 1080 x 1080 px.

  • Use only 2 font designs to avoid going overboard.

  • Use contrasting fonts or different text sizes to grab attention and to ensure the main message is conveyed.

  • Less is sometimes more: if your design does not require extra backgrounds, images, or design layers, consider going with white space as that helps avoid your content being avoided due to noise.

  • Use icons to help graphically summarize your content.

  • Consider combining consistency with creativity: ask yourself what your major content can creatively look like as consistency is a core principle of content creation. Consistency also applies to your design (font, colors, etc). For example, an analysis of 7 Cups Instagram can help identify that most of the posts are quotes, affirmations, etc. Note that more foundational blocks can always be introduced into the flow with time.

  • Consider adding your logo or site information on your graphic to help strengthen your brand.

  • Think of ways to stand out: Research and observe current trends, international events, and other possible content inspirations, but don’t be afraid to think outside the box to trial new creative ideas. For example, 7 Cups hosted a very successful and engaging Mental Health Trick or Treat

Sites that have free editable templates include:

(ii) Image Captions and Hashtags

  • Remember that your image caption not only represents the content you are posting about but the brand you represent.

  • Consider the length of your caption based on your social media platform. For instance, Twitter limits characters, Instagram can be used for a medium length caption, while Facebook could host longer article-style captions too!

  • Some ideas of captions include: summarizing the content, mentioning the main motto of the post, etc.

  • Add emojis to connect with your audience.

  • Don’t forget to ensure readability by breaking up your longer captions with headings or spaces.

  • Questions help engage the audience: never forget to look for opportunities for reflection such as one-word answers to yes/no questions, or other quick icebreakers such as what everyone plans to do at the weekend.

  • A call to action is important to ensure further practical engagement. You can remind users about more details about supporting content present in the link in your bio or directly share your relevant link (depending on the social media platform)

  • Structure your caption with important information at the beginning, followed by any additional information of interest (such as goals, facts), questions for engagement, call to action, etc - you can style your structure based on your content type.

  • Include relevant hashtags and consider using mentions and tagging other users. Researching relevant hashtags involves keeping an eye on the hashtags used by influencers and leading figures and profiles within the industry, looking for trends and patterns, finding related hashtags just like related keywords, as well as trialing different groups of hashtags for certain content types. Last but not least, your brand can aim to start a new hashtag of its own as well! Some websites have tools that can help you target and research hashtags - some examples are included in this external link.

(iii) Posting Time

Many people often wonder when to post their content, and this curiosity is definitely important because posting time does influence engagement and value of the content posted - however, there are no correct rules of guidance.

Rather, posting times should be based on insights on when your audience is most likely to be active - most social media platforms offer these insights for business or creator accounts, alongside insights in regards to other engagement factors.

One excellent feature to utilize to ensure posting time, as well as a smooth flow of content, is to plan content in advance and schedule posts - scheduling is possible through the Twitter platform as well as the Facebook Business Suite for both Instagram and Facebook

Activity

Using your answer to the question in Discussion 2’s activity, create a social media graphic presenting the content and share your graphic as a reply to this post. Creativity is welcome for this task, and you can create any form of content. Feel welcome to use the 7 Cups social media content for inspiration if needed. Reply to at least one student’s graphic as well.

Tip: You can discuss ideas or ask for help in the student discussion and support thread!

Not sure how to add images directly into this forum discussion? Find instructions here

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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here

1182
blindHeart12 May 27th, 2021

@SoulfullyAButterfly

Some technical issue so my image could not upload in above post so sorry for that.

Please click below link. Crossing finger it work this time :

https://www.canva.com/design/DAEfpnEw7As/jj_aZpFZ6WauYH3_sXmKeg/view?utm_content=DAEfpnEw7As&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

1 reply
giggleBubbles6722 June 9th, 2021

@blindHeart12

very inspiring. If i was in a bad place and saw this it would make me feel less alone

1 reply
blindHeart12 June 10th, 2021

@giggleBubbles6722
thank you for motivating me. It made my day ! I wish you never hav bad day

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MarinaLecubet November 6th, 2021

@blindHeart12

That was awesome very seet. :)

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SupportiveSpace8282 May 31st, 2021

Here is my simple graphic. :)

1 reply
Sunisshiningandsoareyou July 3rd, 2021

@SupportiveSpace8282 simple and effective, good job ❤

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Creamyyy June 5th, 2021

@SoulfullyAButterfly

Creamyyy June 5th, 2021

@SoulfullyAButterfly

Acy2AaL.png

1 reply
Saro007 June 7th, 2021

@Creamyyy

Woow I love the design! Really cool and professional looking!

glasseyedgrace January 17th, 2022

@Creamyyy This is really good! I love that you used water for your graphic, water is such a powerful element! Really good message and design!

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Saro007 June 7th, 2021

@SoulfullyAButterfly

Here is my design! Click the link <3

https://imgur.com/a/6yQXo1C

4 replies
Saro007 June 7th, 2021

@Saro007

Copy paste it!

BlueTurtle5 June 8th, 2021

@Saro007

I like the comparison and the cute kitten grabs attention. The text allignment feels a little bit off but the graphic works anyways thoughI would change the phrase to "claws are to the kitten" rather than "claws is the the kitten".

2 replies
BlueTurtle5 June 8th, 2021

The amount of typos in my response here are a good sign its time for me to call it a day haha! Oops. I wish we had an edit or at least a preview button to catch booboos better.

Saro007 June 8th, 2021

@BlueTurtle5

Thank you for the feedback! I missed that grammar sadly :( It's supposed to be "are" and not "is" Thank you for catching it!

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BlueTurtle5 June 8th, 2021

You are good enough. Find out how others deal with feeling like they are not on 7cups.com

1 reply
BlueTurtle5 June 8th, 2021

@BlueTurtle5

Ooops. It appears I did it wrong since it doesn't appear the image is working so I'm gonna try a second time here!

tbgK8PY.png

https://imgur.com/tbgK8PY

1 reply
glasseyedgrace January 17th, 2022

@BlueTurtle5 This is really good! I love the color of the text, it is a very calming color and great message as well! Great work!

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giggleBubbles6722 June 9th, 2021

@SoulfullyAButterfly

https://i.imgur.com/zKsRlI7.jpeg

giggleBubbles6722 June 9th, 2021

@SoulfullyAButterflyzKsRlI7.jpeg

1 reply
AdventurousSpirit123 June 13th, 2021

@giggleBubbles6722 I like your graphic. It looks professional. I love the juxtaposition of the glass over the endless sea, which invites the reader to ponder how much is enough. I love the positivity.

My only suggestion is to limit the number of fonts and visual effects. This could create a more cohesive effect that ties all parts of the message together more seamlessly.

Happy900 June 18th, 2021

@giggleBubbles6722 I love this.
You did an amazing job.

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AdventurousSpirit123 June 13th, 2021
U38wj8f.png
1 reply
Izzy274 June 16th, 2021

@AdventurousSpirit123

Hi, This is so amazing I love the design so much! It's kinda minimalistic which really helps to get the message across and makes the graphic look really clean :) One thing maybe to consider next time is to add in an accent colour to make it a little more vibrant? I still love the style a lot though heart

Izzy274 June 16th, 2021

@AdventurousSpirit123

Hi, This is so amazing I love the design so much! It's kinda minimalistic which really helps to get the message across and makes the graphic look really clean :) One thing maybe to consider next time is to add in an accent colour to make it a little more vibrant? I still love the style a lot though heart

Happy900 June 18th, 2021

@AdventurousSpirit123 Nice job.
Loved your photo,

froyopeach January 17th, 2022

@AdventurousSpirit123 I like how the colors are blend in together, very nice looking

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caffeinatedcatio June 13th, 2021

Hello, here's my (feeble) attempt at this!
graphic

1 reply
Happy900 June 18th, 2021

@caffeinatedcatio Great job.
Loved the photo.

HopefulBambi June 22nd, 2021

@caffeinatedcatio
This looks amazing, well done!

Icecream2Day June 27th, 2021

@caffeinatedcatio

Looks really amazing :) Good job!

sophiasanae July 11th, 2021

@caffeinatedcatio

Woah, amazing! I love the message, and in my opinion it would look great on the 7 Cups social media accounts!

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