1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
I'm interested in producing fresh content and editing existing articles about mental health. I feel this will help members understand, to a certain extent, what they are going through. I would also love to answer questions on the question and answer page!
@KiaraB26
Welcome to CDM program, Kiara!
I would love to try out the Q&A section too
@SoulfullyAButterfly
First of all, thank you so much for asking this question. Actually, I am aiming to be a psychotherapist and I obviously enjoy studying psychology as a subject. So, I am very much interested in writing journals and articles related to mental health awareness.
@Iamanotheru
Wow, I love your goal of being a psychotherapist. I admire people working in the mental health field. I look forward to reading your articles! Thank you for joining the program and sharing with us your interests.
My choice would be Content Volunteer Team with a focus on Questions and Answers (Q&A Pages)! I feel like this is a very important project as it directly goes to people searchs and would hopefully help bring more people in to the site and to getting help!
@Mel
Amazing to hear that Mel. Personally, I have never posted anything for the Q&A sections but after joining CDM I'm so interested in posting my very first posts there!
Welcome to CDM
@SoulfullyAButterfly
Hi, I'm interested in all and everything with this course.
I hope it don't become too overwhelming because I'm also now committed to my posts in 50+ Community with Cazzie's Corner.
Very keen to learn it all for my own growth and development in this area.
@Cazzy8752
hi Cazzy, you were mentioning 50+ community and Cazzy Corner in a discussion I hosted last time. I’m so happy to hear this new venture of yours. This CDM course has been very helpful to me personally. I admit, there can be quite a handful of new information to take in. Thus, If at any point you need help or if you ever feel overwhelmed, please do reach out to an Academy Mentor here.
Welcome to CDM!
@kindLemonade
Thank you and I am also very excited and I believe the CDM course will be of great benefit for me in my new venture and in the future.
I would like to join Content volunteer team
@greatfulPassion
Welcome to Content Development and Marketing Program. It would be delightful to have you on the Content volunteering team. thank you for all your contribution to raise awareness about mental health.
@SoulfullyAButterfly team lightship seems like something i'd be a good fit for! reaching out to people offering support seems like something i am good at, and have the potential to grow in.
@milkoreos
hello - welcome to the CDM program. I'm in team light ship too! Hope to get you onboard and hope that you enjoy this course!
I'm interested in editing articles and writing them! Research and writing are two things I'm good at and I'm excited to do the course!
@twilight000
That's awesome, your interest fits perfectly with the program's contents. Welcome to CDM course and I hope that you will love your stay here!
Which current area of the Content or Marketing focus at 7 Cups interests you the most?
I am excited about writing an article on the topic I chose and publishing it. The topic might relate more to anxiety and it can be a self-healing exercise for me.
@RainyThoughts
Hi RainyThoughts, welcome to the CDM program.
I am currently writing my first article for 7cups as a part of the assignment and I have to say, it's self-healing for me too. Therefore I also wish you would gain what you expected from the course. Anxiety is an important topic and issue that many of us struggle with. Thank you for your willingness to write and to contribute your understanding/ thoughts/ ideas to others.
Best wishes and good luck with your 2 weeks trial
@SoulfullyAButterfly
For me it is expert mental health news and advice section as now a days people face lots of mental illness and with the help of 7Cups they can layout their thoughts.
@Pewley
Oooh, thanks for sharing with us. It is very kind of you to help raise mental health awareness via writing
@kindLemonade welcome ☺️
I would like to be authoring fresh content and general articles. This is because I would like to improve upon my listening skills and contribute positively to the 7 Cups community by providing helpful and accurate articles.
@Brinaa101
Writing article is what I'm interested in too. It is definitely a bit of a challenge but the course provides useful tools and tips.
Welcome to CDM and hope you enjoy your time here 💜