11) Headlining and Sub-Headlining Effective Content Pieces
Article titles (headlines), as well as subheadlines, are one of the first things a reader reads.
In this discussion, we will understand effective strategies to write headline titles as well as subheadlines to these titles.
Some general tips include:
-
Avoid long article titles: try to fit the title within 62 characters or limit it to 5-7 words.
-
Consider using “What”, “Why”, “How”, or “When” as these are catchy and add to curiosity.
-
Use Numbers - numbers ensure the availability of organized information, and are generally liked: using Odd Numbers in the title has helped in terms of SEO. Remember to write the number itself (5 instead of five).
-
To add specificity, consider using “the” before the number.
-
Provide an answer to why people should click and read your content: words like “tips”, “strategies”, “facts”, “reasons” all help provide a rationale.
-
Include the word “Guide” where applicable.
-
Consider using emotional adjectives that describe the topic. For example, “essential”, “free” etc.
-
Consider outlining Negative aspects - spin this to meet mental health content goals. For example, The 5 Essential Things You Did Not Know About Depression.
-
Use common words to ensure people understand and grasp the topic while finding the title simple
-
Consider using a “Things I Wish I Had Known” approach to content if applicable.
How to test your headline as being unique:
Copy and paste your headline with quotation marks into the Google search bar. (e.g. “The 5 Essential Things You Did Not Know About Depression”) - if the results come back as “no results found”, your headline is unique!
Helpful Resource: Useful Title Capitalization Tool
Note: The bottom line to success in terms of marketing and content is to ensure that your content body reflects the great headline/title. It might be worth considering to write final titles after the content body.
Subheadlines: Effective subheadlines summarize the content body while also linking it to the title.
Activity
Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.
Reply to at least one other student’s response and share your feedback with them
(Edited by @SoulfullyAButterfly: 12/2/2021 to clarify "subheadline" instead of subheading)
-
This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
Title: Guide to Celebrating and Staying Connected During Covid
Subtitle: 6 Effective ways of connecting and Celebrating during Covid.
@ThoughtBubbleExpess
As much as your headlining has a lot of words that make it more near the population, it's SEO score is low, meaning that it is not likely to have success on google search.
The subheading is good
@SoulfullyAButterfly
"17 ways to get through the lockdown"
Subhealines:
- Reconnect
- Pick up an old hobby
- Enjoy nature
- Reset
- Reflect
@SoulfullyAButterfly
propose a new article title as well as a subheadline for this published article at 7 Cups.
How to feel better during isolated Holidays
@Ginevra962
Subheadings
Feeling alone during holidays can be really hard but there are tips that I'll now share to make this feeling less difficult to stand
@SoulfullyAButterfly
Sometimes Enough is Enough: Why to Tolerate Emotional Abuse in Relationships?
- Knowing the emotional abuse
- Types of emotional abuse
- Red Flags to identify the emotional abuse in relationships
- Dos and Don’ts while dealing with emotional abuse in relationships
- Coping mechanisms
- After effects of emotional abuse and healing process
@SoulfullyAButterfly
@SoulfullyAButterfly
Using the knowledge attained through this discussion, propose a new article title as well as a subheading for this published article at 7 Cups.
Creative Celebrations of Holidays in the Current Covid Times
- Celebrating and staying happy and healthy during COVID-19
- Loneliness During the Holidays? Join 7 Cups and Celebrate 🌸
- 10 Tips on how to stay positive over the Holidays 🌸
- Creative ideas for Holidays during the Pandemic 🌸
@jasmineishereforu
The subheadings were detailed and clear about what is the article about.
@SoulfullyAButterfly
Activity
Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.
Title: 6 Post-Covid Tips To Cope with Loneliness
Subheadline: Say goodbye to loneliness during these difficult times.
@justFarheen
Title: 6 Post-Covid Tips To Cope with Loneliness
Subheadline: Say goodbye to loneliness during these difficult times.
I feel this is a good title ! It's efficient, long enough and summarise well.
The Subheadline could be better if it was not repeating "loneliness" that is already present in the title. What do you think?
❤️ Thank you for this post! ❤️
❤️ How to Cope With Loneliness? The 6 Best Tips for the Holidays ❤️
❤️ Using Gratitude and Appreciation to Feel Better ❤️
❤️ The Gift of Reconnection ❤️
❤️ Gathering While Staying Safe ❤️
❤️ Volunteering: Helping Yourself by Helping Others ❤️
❤️ Distractions: From Negative Thoughts to Positive Actions ❤️
❤️ Grieving: It’s Okay to Feel Your Feelings ❤️
@SoulfullyAButterfly
6 Ways To Enjoy the Holidays On Your Own
A Guide To Feeling Merry By Yourself
🎁🎁🎄🎁🎁
@WhenTheTimeComes
I adore that subline/tagline. It's fun, engaging and promises some direction for the reader. I like how you've used numbers for SEO in the title too :)
@SoulfullyAButterfly
Title: A Guide On Managing With The Holiday Blues
Subheadline: 6 simple tips to try out this holiday to chase away the loneliness
@Ayamii I liked the title of the article! You made use of the tips given above very well!
@SoulfullyAButterfly
What Steps To Follow To Overcome Loneliness Due To Holidays???