11) Headlining and Sub-Headlining Effective Content Pieces
Article titles (headlines), as well as subheadlines, are one of the first things a reader reads.
In this discussion, we will understand effective strategies to write headline titles as well as subheadlines to these titles.
Some general tips include:
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Avoid long article titles: try to fit the title within 62 characters or limit it to 5-7 words.
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Consider using “What”, “Why”, “How”, or “When” as these are catchy and add to curiosity.
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Use Numbers - numbers ensure the availability of organized information, and are generally liked: using Odd Numbers in the title has helped in terms of SEO. Remember to write the number itself (5 instead of five).
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To add specificity, consider using “the” before the number.
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Provide an answer to why people should click and read your content: words like “tips”, “strategies”, “facts”, “reasons” all help provide a rationale.
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Include the word “Guide” where applicable.
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Consider using emotional adjectives that describe the topic. For example, “essential”, “free” etc.
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Consider outlining Negative aspects - spin this to meet mental health content goals. For example, The 5 Essential Things You Did Not Know About Depression.
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Use common words to ensure people understand and grasp the topic while finding the title simple
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Consider using a “Things I Wish I Had Known” approach to content if applicable.
How to test your headline as being unique:
Copy and paste your headline with quotation marks into the Google search bar. (e.g. “The 5 Essential Things You Did Not Know About Depression”) - if the results come back as “no results found”, your headline is unique!
Helpful Resource: Useful Title Capitalization Tool
Note: The bottom line to success in terms of marketing and content is to ensure that your content body reflects the great headline/title. It might be worth considering to write final titles after the content body.
Subheadlines: Effective subheadlines summarize the content body while also linking it to the title.
Activity
Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.
Reply to at least one other student’s response and share your feedback with them
(Edited by @SoulfullyAButterfly: 12/2/2021 to clarify "subheadline" instead of subheading)
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Hello @SoulfullyAButterfly
Propose a new article title as well as a subheadline for this published article at 7 Cups.
Title- Creatively chasing away loneliness this holiday season
Subheadline- 6 fun ways to cope with loneliness in the holidays
The 7 Best Free Ways to Destroy Holiday Loneliness
Spoiler Alert: It Involves Pizza. Lots of It
@wagwanianPA I love pizza, by the way. Loved reading your post, to.
6 Tips To Combat Holiday Blues - Pandemic Edition! Tactics to help you adjust your focus and chase away loneliness
6 Tips To Combat The Holiday Blues - Pandemic Edition! Tactics to help you adjust your focus and chase away loneliness
Sorry, I posted already but the line breaks were not showing.
My title and subheading should be like this:
6 Tips To Combat Holiday Blues - Pandemic Edition!
Tactics to help you adjust your focus and chase away loneliness
@Lugi123
Hi there! The last part of our headings is the same, haha (purely coincidental, I assure you...)
Great work, both the title and the subheadline are concise and quite attention-grabbing. Keep it up!
@SoulfullyAButterfly
6 Clues to Beat the Holiday Blues: Pandemic Edition
Sub-headline: Home for the holidays (literally)? This holiday season, feel at home with yourself!
@SoulfullyAButterfly
Here's an edited version of my heading and subheading to avoid resemblance with @Luigi123's work:
6 Brilliant Clues to Beat the Holiday Blues!
Sub-headline: Home for the holidays this time (literally)? This holiday season, feel at home with yourself!
Hi @unassumingFarm3602
Both versions of your Title are great, but the edited one aced it! And... the rhyme is fun 😁
@unassumingFarm3602 Love the bold type.
@unassumingFarm3602
Wow! I love the headline (I'm guessing this was a referencing to Blue's Clues?) I think both the headline and subheadline were creative and gave off a positive vibe ^-^
@SoulfullyAButterfly
How to Make Your Holidays Happy?
Six Things to Bring Pleasure
@LovetoGod
It's a good title! 🙂
However iI seems a bit too general and short to understand the gist of it, especially the subheadline.
I would suggest for the headline: 6 ways to make your Holidays happy
And for the subheadline: Feeling unhappy this season? Find out ways to bring happiness and pleasure to your Holidays!
@DaisyDaph
Thanks for telling me. That's great too ❤
@DaisyDaph Nice job.
One small correction, you forgot to get rid of your small i, to get rid of your error, remember to use, the backspace key on your computer. I hope this tip was helpful.
6 Jolly and Joyous ways to Cope with Loneliness during the Pandemic
The holidays are here, but where your heart is, there the occasion will be. Let us explore essential, heart-warming ways in coping with Loneliness during the Pandemic.
@SoulfullyAButterfly
Article: Lonely ? Wondering how to celebrate holidays ?
Sub-Headline: Six different Ideas to make celebration a worth memory.
@blindHeart12
Hi!
I love how you included the questions in the title and the phrasing of the subheadline is really eloquent :)
Perhaps one idea would be to use the number 6 instead of typing it or adding What/ How/ Why to the title questions?
Heading:
Feeling and Staying Festive From a Distance: COVID Edition
Subheadings:
Practicing Gratitude
Staying Connected
Festivities From a Distance
Reaching Out
Shifting Gears
Self-love
@SupportiveSpace8282
Whoops! I did this wrong. Let me repost:
Heading:
Feeling and Staying Festive From a Distance: COVID Edition
Subheadline:
Practicing Gratitude, Staying Connected, Reaching Out, and Shifting Gears to Practice Self-love
@SupportiveSpace8282 Nice Job. Very organized and professional looking.
@SupportiveSpace8282
The phrase "from a distance" is very catchy and apt, keeping covid19 distancing precautions in mind. Sub-headings could be condensed a little. Great work!
@SupportiveSpace8282
I love it! Both your headline and subheadline are looking really professional and I love that you added: COVID edition!
Keep up the good work Space!
@SoulfullyAButterfly
Article Titte: The 6 Habits for A Happy Holiday Mood
Sub-heading: Turn your holiday blues into rainbows with these uplifting activities.
@Creamyyy
I like the optimism that your title conveys. The connection between blues and rainbows that you made in your subheading is also attention grabbing and unique. Great job!
Thanks for the encouraging feedback