Attract new folks to your community

To attract new folks to your community, follow these steps-

Step One: Establish your origin story

Attraction is not about pushing. It’s about pulling. Create a pull to your shared purpose by working with your members to collectively send a clear, authentic signal about what your community is all about.

There are three key stories you’ll want to cover:

Tell the story of self. Make it personal. Describe the moment that you started on the path to rally your community. What made you start caring? Bring it to life with personal details.

Tell the story of us. Show that it’s bigger than you. What do you believe is made possible when this group comes together? This is also your community’s purpose.

Tell the story of now. What’s one small, immediate way someone can get involved (e.g., attend a meetup, sign up for a newsletter, sign a petition)? Why should they do so now? This urgency will make people feel the pull to get started right away.

Step Two: Make Shareable Content

Make sharing easy and fun by providing photos or videos or catchy language they’ll be excited to use when they tell friends about the community they’re a part of.

Step Three: Spotlight to Highlight Users

Build a culture of reciprocity with your storytelling. Proactively seek stories from exceptional members, then share them widely to inspire others to join the fun.
 

This will bring the people in your community to life and make them visible to others who are considering joining.

This step is a small take-away from Community Building Course