7) Writing with Expertise, Authority, and Trust

@SoulfullyAButterfly I really enjoyed reading it. I learned a lot of new things from it.

@SoulfullyAButterfly

Thanks for sharing

I'm wondering about the supplementary stuff. Sure often it's good to refer people to other sources (such as "to find more about XXX, please check this link out); however, I think there are times when people are more interested in the short answer they're looking for, not a "whole encyclopedia article".

Thus, I believe that it's important we tailor each writing to the topic and purpose of the readers as well as the organisation's rubrics. For instance, the Advice page on 7Cups, which contains articles and tips written by experts, is a better fit for longer articles. However, in my personal opinion, the Q&A section on the same site is better for short answers.

Sometimes, users submit questions asking "how can I ...", and for this I don't think they are interested in knowing the reason behind their problem - they just want a list of tips. The same goes for questions like "why ..." or "what causes ...", and for this, I believe it's not necessary for us to provide tips. Instead of writing the whole "complete article" ourselves, it's more practical if we provide a link/article title/book title for supplementary materials on Q&A section - our readers may not have time to read our whole answer when they just want a short answer.

Great point and reflection - we mainly will be using EAT for the longer expert page articles! As for supplementing, that could just mean backlinking or ensuring we have different perspectives of a topic available as several pieces - often times, we can combine lots of factors to create multiple titles for possible articles.

@11820Read

I also had questions about supplementing, thank you for asking and sharing your viewpoints ✨❤️

@SoulfullyAButterfly Thank you lots for sharing this interesting and helpful info. I'll try to incorporate it into my future works.

@ SoulfullyAButterfly

Thanks for sharing.

Before writing, we need to do good resarch and enough prep work. We get to know what our readers are looking for. So we can write to help ease readers' pain points. In other words, it is like doing user experience designing.

@SoulfullyAButterfly Makes sense. A website that has more of EAT would be on top of google search. But still, if there were ways to determine or quantify the EAT parameters, it would be more helpful in understanding how it works.

@DonaldDraper

Of course it would be on top of Google's search result, it would be more credible. I guess it's the more you pay to have your stuff more visible the more notice you'l get. The more you have the more you get.

@SoulfullyAButterfly alot of helpful info ive never learned before I've definitely joined a course I needed to learn thanks no questions from me it was really clear and well written :) thanks

@SoulfullyAButterfly

Thanks for sharing - what a helpful resource!

@SoulfullyAButterfly

Thank you so much for these guidelines & pieces of information.

@SoulfullyAButterfly

I would like to know that most of what im reading on interenet is checking this list :)

@SoulfullyAButterfly EAT sounds very interesting !

A good acronym to remember the key principles to keep in mind while writing articles on this platform!

@SoulfullyAButterfly

This EAT "standard" is excellent information to remember when writing an article for online purposes. Thank you so much for sharing this. It truly is a great resource for any future writings whether it be here or anywhere online for that matter.

@SoulfullyAButterfly

this was really informative thanks!

@SoulfullyAButterfly

Would recommend Duck Duck Go as a less biased search engine btw.

@SoulfullyAButterfly

Great Points!

1. We need to make sure people use reputed, reliable, and valid sources, especially now with Covid-19.
2. References are crucial! they show how well researched you are, and that you have evidence underlying your claims, providing support for the validity and reliability of your content.

@SoulfullyAButterfly

Thank you for this! Incredibly relevant information that's necessary to be kept in mind while writing all kinds of articles to ensure that they're well-researched and reliable...

Thank you so much for this. The only part I wanted some extra input is about the backlinks. Can you give me an example on that?

@Lugi123 thanks for the question!

A back link helps connect existing resources/content to any new content, especially if we hyperlink our own content. For example, if I'm publishing a new article on the effects of low self-esteem, I can hyperlink/back-link a sentence:

While low self-esteem can lead to several challenges in our daily lives, boosting self-esteem is possible through various small steps that can lead to a greater improvement.

The back-link, in this case, is a recent article on how to boost self-esteem, we can, of course, add some pointers briefly into the above article but through this way, we can link up content and prove expertise.

Thank you! Now I understand better

@SoulfullyAButterfly

This was a very informative read. I love the EAT concept and the importance of bringing expert, authoritative and truthworthy content to people.

@DaisyDaph Glad you found it useful.

@SoulfullyAButterfly

Thank you for informaiton to keep in mind while reading article.

@SoulfullyAButterfly

Very important qualities and guidance markers to keep in mind while writing the article! Thank you for highlighting it in this discussion. I have no questions right now but if I do I will be sure to write them here!

Interesting and useful information. Thanks.

QS: is there anywhere we can see how Google has evaluated our content on the EAT parameter?

@Creamyyy Great question, in general Google does not disclose how the algorithm exactly works, though EAT is a great parameter to keep in mind especially for YMYL sites (including medical information/health-related ones) - a general fact is that EAT ratings are also determined by several algorithms so it is an important aspect regardless.

While Search Quality raters may manually review our EAT factors, they are not themselves a ranking factor yet they do determine quality content and so indirectly play a part in the ranking which is based on algorithms that are looking for certain content aspects - think of EAT elements necessary as for content design or content creation guidelines.

I like that the EAT acronym makes it easy to remember so one can always have these factors in mind when creating content. EAT your words before you post!

@Bluebottle Love your take on the EAT concept.
It was very funny.
EAT your words.
I do not think, that is what @SoulfullyAButterfly had in mind, for the EAT concept, however.
Maybe it is something to consider, for future CDM,Trainees/Students, however.
Just joking of course.
What did you learn today,from @SoulfullyAButterly, CDM Course?
Well we learn to EAT your words.
How do we do that?
I have no idea.
Please ask @Bluebottle or @SoulfullyAButterfly to teach you.
Oh, how I love Content Development.
It is really fun to do.
Welcome to the Content Development and Marketing Course, @Bluebottle.
We are so glad to have you here.
We hope you learn a lot.
We also hope you have some fun, as well.

@Happy900 Hi Happy, I think what @BlueTurtle5 was meaning was that we should check if all of our words i.e. content meets EAT before we launch/publish it

@SoulfullyAButterfly
Yep, that's what I meant :) Read and digest what we have written before putting it out into the world to make sure it meets the criteria set forth.

@SoulfullyAButterfly
Nice

@SoulfullyAButterfly I never knew this, this was really cool and helpful to learn.

@SoulfullyAButterfly

I didn't know about this yet. It was very informative and interesting! Thanks for sharing

This Is great , thankyou for sharing such helpful insights and information. Good to know how EAT standards help in filtering quality content .😊
@SoulfullyAButterfly

@SoulfullyAButterfly

Wow, I have never heard of EAT before joining this course. It is very important to be aware of this when writing online contents.

Thank you for the notes. I'm also enjoying reading others queries and answers on this thread.

@kindLemonade thank you for this feedback!

@SoulfullyAButterfly

Oooh! Really interesting to know that a Wikipedia page boosts authority!

@SoulfullyAButterfly
Thanks for sharing tips on how we can incorporate EAT into our website content! I honestly didn't know any of this before joining the CDM course