7 Cups Academy: Content Development and Marketing (CDM) Program

Hi everyone,

Earlier this month, the 7 Cups Academy went live and its core aim is to provide a platform where our community users can strive towards leadership and professional excellence.

I am excited to introduce and launch the Content Development and Marketing (CDM) Program as the latest addition to the Academy:

Goal: Help generate and market mental health-related content at 7 Cups

Program Description:

The current program focuses on teaching writing tips and social media content creation practices to help generate and shape valued content to be used to aid mental health awareness and support, both at 7 Cups and for any personal projects/opportunities interested trainees may participate in. The program utilizes practical tasks and assignments to combine learned and personal strengths-based skills and lead to experience and contribution within the 7 Cups community.

Program Learning Goals:

The program will aid your understanding of best writing practices essential to creating content that relates to and contributes awareness and support of topics that fall in the mental health industry. It will not only enhance your communication and writing skills but provide a chance to research and generate ideas as well as get to publish finalized articles and content at 7 Cups. Moreover, it will allow you to understand an aspect of SEO based writing applications as well as effective social media marketing strategies that help boost and enhance the valued content you will produce.

Program Outcomes:

The program will result in attaining relevant writing, research, and marketing skills applicable to the mental health-related industry. Be a published and recognized contributor for the 7 Cups platform and be a part of the global mental health awareness and support movement! Earn a program completion certificate and be a proud alumnus of the 7 Cups Academy after graduating from the program. You can also choose to request an additional letter of recommendation. After graduation, gain an opportunity to become a permanent member of the 7 Cups Content Volunteer Team to further enhance your experience!

Requirements to Join:

• Be a Listener for 2 weeks and have at least 10 1-on-1 Chats

• Be a member of the 7 Cups community for at least 1 month.

Note: Although no prior knowledge is required to join and participate in this Content Development and Marketing Program, this program does not aim to teach basic writing skills involving grammar.

Program Duration:

• 8 - 12 weeks as per availability/choice (learning and practical work combined)

Program Trial:

Every program participant will be on a two-week trial which will aid in determining whether this program is a good fit for you.

Onboarding Info

We will onboard new trainees every week on Mondays. The first batch will be onboarded on Jan 25, 2021.

Please apply at least 5 days before the start date you prefer. The start date will always be a Monday. Please fill the application accurately (wrong start dates, usernames, or emails will result in rejection)

You will receive the acceptance email 3-4 days before your program start date. You are required to respond to the email and confirm that you can make the commitment to complete the program. Failure to respond will result in rejection of the application and you will need to apply again

To apply, please find the application form here

Updated on July 25, 2021 to update the Listener eligibility criteria,

Updated on August 18, 2021 to update Program Duration as per Updated Structure

Post updated to reflect the Academy acceptance email update on Jan 3, 2022