How do I conquer a food craving?

Try to drink a glass of water and then assess whether or not you really are hungry for that strong craving or simply bored/emotional etc. We often comfort eat when we really are not even hungry and the glass of water trick can help you to distinguish. If you still crave the food after having a glass of water, perhaps a portion controlled amount of it to satisfy the craving

When you get thoughts of eating something in specific, it's always better to distract your mind away from it and get yourself occupied in an activity that you love doing. Being inactive or idle can surely lead you to such thoughts, so make sure you are indulging in good amounts of workouts and also healthy eating habits. Once you have a good diet plan which is balanced in terms of all the food groups, you will slowly notice that you don't have these food cravings anymore because your body is energized and full with the required food.

when i have a food craving i listen to what my body wants and needs and allow myself and remind myself that it i’m craving it i can have it and there’s no reason to feel guilty. if i’m craving food and i’m worried it is going to become a binge, i will make sure i take into account what i have had and make a realistic decision, if this craving then feels inappropriate due to a possible binge then i will distract myself and do things i enjoy such as drawing or talking to a friend. if i’m struggling with these feelings i will reach out to help from my family friends or 7 cups.

You could allow yourself to enjoy a little craving and then go back to you usual diet. It's not healthy to hold negative feelings against food, specially guilt, so you don't have to feel like you should do something, like fasting or do more exercise, in order to "compensate" what you just ate, wheter it was a couple cookies or a slice of pizza. Eating should be a nice, pleasuring activity, the goal is to be in peace with food and know that balance is pretty much key. Food is more than fuel, that's why working on having a good relationship with it is the healthiest thing too look for.