Women, Infants, and Children (WIC) in La Crosse, WI, is dedicated to fostering the health and nutrition of low-income pregnant women, breastfeeding mothers, and new moms, along with their children up to age five. Our mission revolves around providing essential nutrition education, access to supplemental foods, and breastfeeding promotion and support. We also make vital healthcare referrals and offer coupons for fresh produce from local markets, ensuring families have the resources they need to thrive. At WIC, we believe every child deserves a strong start, and every mother deserves support on her journey.