The Women, Infants, and Children Supplemental Food Program (WIC) in Black River Falls, WI, is dedicated to nurturing the health and well-being of low-income pregnant, postpartum, and breastfeeding women, as well as infants and young children up to five years old. Our mission is to promote healthy food habits through comprehensive nutrition education, the provision of supplemental foods, and robust breastfeeding promotion and support. We also connect participants with essential healthcare resources, ensuring a holistic approach to family wellness. For those in need of assistance, applying for WIC is simple—just reach out to your nearest office to get started on the path to a healthier future for your family.