The Women, Infant and Children Supplemental Food Program (WIC) in Black River Falls, WI, is dedicated to fostering healthy nutrition for low-income pregnant, postpartum, and breastfeeding women, as well as for infants and children up to five years old. Our mission is to empower families by offering essential food assistance, comprehensive nutrition education, and robust breastfeeding promotion and support. In addition to providing supplemental foods, we connect participants to vital healthcare resources, ensuring that every child and mother has the opportunity for a healthy start in life.