John Hicks is a dynamic professional who embodies the belief that success is cultivated through continuous personal and professional growth, empowering individuals to perform at their highest level and achieve their desired outcomes. Drawing on his distinguished background as a Navy SEAL, Special Forces Green Beret, Non-Profit CEO, Professional Coach, Speaker, and Entrepreneur, John leverages his diverse experiences to inspire his clients towards success. His passion for high-level performance drives him to assist others in creating the success they seek, acknowledging that success manifests in various forms. Understanding that the right strategy is pivotal to attaining success, John collaborates with individuals and organizations to eliminate limiting beliefs, cultivate a winning psychology, and develop the necessary mental toughness to meet their goals. His coaching approach is results-oriented and future-focused, emphasizing the significance of purpose in shaping behavior and consequently affecting success. By engaging with individuals and teams in a collaborative process, John facilitates exploration of goals, identity, and purpose while addressing negative thinking patterns. Through active listening and thoughtful questioning, he fosters discovery and provides insightful feedback to support his clients' journey of understanding, learning, and growth, ultimately delivering impactful results.