4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Hypothetical tweet:
Is depression effecting your daily life? Come talk to a live person 24/7. Learn some coping skills and get the help and support you deserve at 7 Cups. #depression #peersupport #copingskills #7cups
Response to tweet:
I'm sorry to hear how anxious you are feeling. I know it's not pleasant. Covid caused a lot of built stress that has had some negative consequences on mental health. Here are 7 Cups there is someone 24/7 for a live chat. Take advantage of the various support groups and forums. It's a supportive environment that cares about everyone in it. #anxiety #socialdistancing #covid #7cups
@ThoughtLight
Well done, thought light. These tweets are great.
@ThoughtLight
Response to Hypothetical tweet:
Your response is well-crafted and demonstrates empathy.
Response to Tweet using the outreaching tips:
Your response is empathetic and supportive. Maybe a positive note encourages individuals to take the step towards seeking support.
@SoulfullyAButterfly
#feelinglonely #Depressed
Are you #anxious or #depressed? Then come and visit 7cups.com and connect online with a free, compassionate Listener, where you can vent and be heard in a non-judgemental space.
#anxiety #mentalhealthmatters
Respond to this Tweet using the outreaching tips:
@CocoaCassie
Congrats. It looks like you finished the trial. Remember to fill out the trial completion form.
@walkalot thanks! Yes I did 😀🎉
@CocoaCassie
Your Tweet included information about how 7 Cups can support that person. You used your referral link in a very good way when you linked in to the word 7Cups. You also used correctly the hashtags.
What I'd recommend is that you can use your active listening skills and show more empathy in your response. A clickbait isn't so bad, but the goal overall is to promote people's wellbeing.
@CocoaCassie
Nice Tweet! It was compassionate and kind, and it showed the roles of 7Cups with all honesty and professionalism. You also used the tags correctly, but I'd suggest to move those in the first line and join them with those at the end, so that the Tweet can be more readable and more understandable. Yet, it is all good! : )
@SoulfullyAButterfly
I'll leave 2 comments under this reply. The first is my hypothetical Tweet and the second is my response to the Tweet you mentioned.
What is it that #hurt and poor people have that advanced people do not have? They have #need.
Need forces you to face your #problems and ask for #help in solving them. Once you receive the help, you #feel better and want to help others. This is the basic process that creates #healing.
Quote from: 7 Cups for the Searching Soul | 7 Cups Help Guides
Covid and the lifestyle it has imposed causes indeed a lot of stress, plus the fear of contamination and the frustation of having your right of personal space invaded and unespected can only major the anxiety. Worse is when you can't even vent because you can't meet people.
Actually, you don't need to meet people face-to-face to vent.
#7Cups offers you free, anonymous and totally online support.
www.7cups.com/17585435
Covid and the lifestyle it has imposed causes indeed a lot of stress, plus the fear of contamination and the frustation of having your right of personal space invaded and unespected can only major the anxiety. Worse is when you can't even vent because you can't meet people.
Actually, you don't need to meet people face-to-face to vent.
#7Cups offers you free, anonymous and totally online support.
@SoulfullyAButterfly
🌟 In a world where kindness is free, let's sprinkle it everywhere today! 🤗 Remember, you're doing your best, and that's always enough. Take a deep breath, appreciate your journey, and embrace the beautiful soul you are. 💙✨ #YouMatter #KindnessMatters #PositiveVibes
@SoulfullyAButterfly
🌟 In a world where kindness is free, let's sprinkle it everywhere today! 🤗 Remember, you're doing your best, and that's always enough. If you ever need a friendly ear, @7Cups is here to listen. Take a deep breath, appreciate your journey, and embrace the beautiful soul you are. 💙✨ #YouMatter #KindnessMatters #PositiveVibes #7Cups
@CupcakeCaring
I completely get how challenging it can be going out during #COVID, especially when social distancing isn't followed. It's tough. If you ever need someone to talk to or find support, remember @7Cups is here for you. They have kind listeners, self-help guides, and mindfulness exercises to help navigate through these uneasy times. Take care, and reach out whenever you need. 💚 #Support #YouAreNotAlone
@CupcakeCaring
Nice tweets
@CupcakeCaring I really like your recommendation with "@7cups".
@SoulfullyAButterfly
1) Do you want to practice #mindfulness, but you don't know where to start? For a deeper dive into mindfulness practices check out our dedicated page on 7 Cups. https://www.7cups.com/exercises/mindfulness/?showlist=1
2) I understand your concerns, consider practicing mindfulness techniques at home to reduce anxiety during these challenging times.
@brightDayFairy
Hi Fairy, good tweets. Short and sweet and to the point.
@brightDayFairy I like this tweet, while a lot of us think 7 cups is all about mental health, venting, loneliness etc, you've given it a positive twist and focused on mindfulness alone. Therefore potentially capturing an audience that would not otherwise think that 7 cups is for them.
Create one general hypothetical tweet that is supportive and compassionate.
Feeling #depressed, #anxious, or just need help with #mentalhealth? At 7cups we provide FREE and ANONYMOUS mental health support at the click of a button! #7cups
Respond to this Tweet using the outreaching tips:
Hi! You aren't alone. People can be so disrespectful sometimes and it just stresses us out! 7cups is always here if you #needcomfort or #needtovent
I stand by the fact that #7cups needs to trend 🤭
@Bunnylovesyou love this
@Countrygirl095
thank you!!
@Bunnylovesyou
Hey, loved your answers. They are short and effective:)
@theConfidentialListener
thank you! i felt really cringey writing it xD
@Bunnylovesyou
Hi Bunny, I just checked the responses for the first four activities. Looks like you've finished the trial activities. Great job! Make sure to fill in the trial completion form, and keep up the good work.
Are you feeling isolated because of your disability? Look no further! 7cups.com is here for you. We offer a supportive and inclusive community where you can vent and be heard. Our Listeners are trained to compassionately listen, understanding your unique struggles. #YouMatter #disabilty #inclusion #7cups #understanding
@Countrygirl095
Nice job Country Girl. Remember you have to have one more tweet too. It's a response to the prompt listed in the description.
@walkalot thank you I just added the outreach I apologize 7cups.com is a platform that provides a supportive and inclusive community for individuals with disabilities, where they can vent and be heard. Our trained Listeners offer compassionate understanding and are
@SoulfullyAButterfly
Hypothetical tweet:
Feeling overwhelmed? Remember, you're not alone. Reach out to us at #7Cups for a listening ear anytime, 24/7. Your feelings matter, and we're here to support you through it all. 💚 #MentalHealthMatters
Response to the tweet:
Hi there! It sounds like you're going through a tough time with anxiety about social distancing while going for walks. We understand how important it is to stay safe during these challenging times. If you ever need someone to talk to or support, 7 Cups is here for you 24/7. We're committed to helping you navigate through these uncertain times with empathy and understanding. Stay strong, and take care of yourself. 💚
You were very empathetic in both of the answers and you gave us enough explanation with good hashtags (strenghts). However, you could add few links to be easier for people to reach out and find us (improvements).
1. Having a tough time and feeling #anxious? Reach out to listeners at https://7Cups.com for free, we can listen and support you with your life journey through #mentalhealth problems. Here is a referal link: https://www.7cups.com,113553384
2. Hello! You are not alone in this and sometimes, we all feel #anxious when we interact with other disrespectful people. Reach out to our listeners at https://7Cups.com for free and anonymously if you #needtotalk and #needtovent. Here is a referal link, https://www.7cups.com,113553384, that provides you a listener.
@lamimoon Hello, your response is a good example of using tweets to spread awareness, support, and content/service information. Here are some feedback and suggestions for improvement:
Strengths:
- The tweets are relevant and appropriate for the topic and the audience.
- The tweets use hashtags and links to promote 7 Cups and its content and services.
- The tweets are empathetic and supportive, offering information and reassurance.
Feedback:
- The tweets could use some emojis or punctuation to add some emotion and personality.
- The tweets could use a question or a call to action to engage the audience and encourage them to click on the link or reply to the tweet.
@lamimoon
Well done, Lami. Make sure to submit the trial completion form.